The Hopscotch Films website reaches an extremely wide audience. This is for a number of reasons which include the exclusive high quality streamed trailers and movie clips, the highly functional and simplified browsing experience, the entirely custom built online store and Hopscotch Films’ reputation for quality independent art house films and documentaries.
The design, in collaboration with Hopscotch brand creative director Mark Gowing Design, uses a structured colour system for navigation, large cinematic inspired ‘hats’ all worked into a strong vertical grid, with user interaction enhanced by simple javascript animation and a bespoke streaming video player.
The development also includes features such as a full eCommerce solution, RSVP online invitations for private screenings, full eDM solution and a competition generating engine.