MAXCO - Creative, Media, Development in Sydney

MAXCO was very excited to be asked to contribute to the creative direction for the 2011 Bombay Sapphire Design Discovery Awards. Collaborating with the talented group at Jane Dillon Creative (who handled the event design and production) and the equally talented Trish Nicol Agency (who handled the PR for the event), MAXCO evolved the theme for the awards along with the graphical styling and design for invitations and all event environmental signage. Inspiration for the design work was drawn from the Bombay bottle and brand logo. The strong use of geometry within these key items gave us the inspiration to create a key series of geometric graphical elements that provided a highly visual creative canvas for the information graphics to evolve from.