MAXCO was engaged to visualise the complete Bangarra BLAK campaign for 2013. In collaboration with Stephen Page, set designer Jacob Nash, the Bangarra marketing team and photography by Greg Barrett, we set about defining a full creative suite of elements including the identity system, all printed collateral, TVC’s, City Banners and large format exterior advertising, event signage, press advertising, online advertising and the 2013 season program.
The challenge of creating a suite of images for a dance theatre performance that hasn’t been created yet is always daunting.
The creative team at MAXCO were certainly up to the task and have created a concept in line with the brief given to them by Bangarra’s Artistic Director Stephen Page and the marketing team.
They have brilliantly risen to the challenge, and on the premiere of the Blak performance, it was very clear that the artwork they created reflected the performance.
Manager, Marketing & Communications – Bangarra
Tags: Art, Ausralia, Bangarra, Brand Identity, campaign, digital advertising, Environmental Design, Graphic Design, Identity, program design, TVC
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Posted by MAXCO
The brief for the Fratelli Paradiso site was to create a design that abided by three rules: to provide an artful site that reflected the essence of the Fratelli Paradiso brand. To distill all functionality to its bare minimum, allowing the content to speak freely, as well as being functional in both a content and responsive nature. Our inspiration was taken from many conversations with the business partners encompassing their views and ongoing inspiration for the highly successful Fratelli Paradiso brand. We opted for a bespoke, and responsive, wordpress solution that allowed the brand to express itself as freely as its ever evolving menu and wine list does.
If you haven’t eaten there, then trust us, its well worth a visit!
10 William St is the ‘other’ restaurant owned and run by the Fratelli Paradiso crew. Having just developed Fratelli’s new web strategy, we were simultaneously engaged to produce 10 William’s online presence as well. The site needed to have a logical progression from that of Fratelli Paradiso, but with its own personality and style. The 10 William site allows for a more conversational tone about both the superb food and amazing wines this venue has on offer. Again, this site needed to be functional in both a content and responsive nature, as well as envoking a true sense of what the feel of 10 William St offers.
A destination you should add to your list.
Brisbane’s Riverbar & Kitchen is Matt Moran and Peter Sullivan’s second, and newest, restaurant located at the Eagle Street Pier in Brisbane. The restaurant’s identity is a confident result demonstrating a clear understanding of the venue which is a breezy, open plan destination with spectacular river and Story Bridge views. Riverbar & Kitchen is open for breakfast, lunch, dinner, and drinks 7 days a week.
We were briefed to develop the restaurant’s identity, stationery, menu systems, print collateral and signage. Our inspiration was taken from the ‘horizon line’ surrounding the restaurant, a view where the river meets the city. The brand we developed was directly inspired by, and references the neon signage language that is reflected around the highly trafficed area. Working closely with renowned Sydney based architects Humphrey Edwards, our work became an extension of the overall vision that is Brisbane’s Riverbar & Kitchen.
One of prominent hospitality group Solotel’s recent venue revitalisations is the famous Paddington Inn Hotel on Oxford Street, Paddington. MAXCO took a very ‘hand’s on’ bespoke approach to the brand identity rework, web strategy and environmental signage fitout, working closely with both Solotel and interior designer Nina Maya of Nina Maya Interiors. The pub offers an all new menu coupled with inspired flair for taste appeal, and is complimented by a lush and beautifully reworked interior which gives the venue seemingly endless desirable places to sit, stand or mingle.
The identity draws from the historical aspects of this 1850′s hotel featuring typography that evokes elegance and flair, as well as maintaining a true sense of all things present. Typography utlised in the evolved wordmark was also used in signature pieces throughout the project, including the black and polished silver ‘bar’ signage.
When AZBcreative decided to update their website and online strategy, we were more than keen to be involved. AZBcreative is a full service creative agency providing artistic excellence and direction on a vast range of projects: from large installations and events to communication, interior design, shop fitting, marketing campaigns styling and product design. AZBcreative’s new online strategy needed to fulfil several key requirements: 1/ It needed to work reponsively accross all platforms from computers, to tablets and smartphones. 2/ it needed to showcase the breadth of all they do in a concise and beautifully resolved way. 3/ Social media integration was also high on the list. and 4/. It needed to look stunning. The solution saw us develop an extendible and accessible website with full content management and delivery, using responsive web design techniques that aim to optimise the viewing experience for visitors on any device. View AZBcreative here
We’ve been working with The Trish Nicol Agency for the past 5 years starting with their rebrand and their newly branded and highly successful web site launch. 4 years is a long time for a website to remain relevant and up to date, so when it was time to refresh their web strategy, they came to us to evolve the site into one that encompassed their new needs and blog based desires. Maintaining the elegance and luxury associated with the Trish Nicol Brand, the site draws heavily from the much lauded creative direction associated with the previous site and redefines itself within a new and progressed framework.
Designed and built utilising a custom wordpress platform, along with some subtle and elegant HTML5 enhancements, the site’s design also makes best use of responsive layouts for optimum presentation on all devices.
RGM invited MAXCO to create a suite of 3 websites for their Artist Group, Voices, and Western Australian divisions. Our task was to design a common architecture that would be applied to reflect best each site and user groups specific requirements. The design interface was optimised for usability with customisable profile filtering options and shortlisting capabilities. RGM users are able to navigate directly to the content they are interested in and share it in ways that are of real usefulness to the specialist industry.
We also designed and built a portfolio sharing system to commission large media files such as show reels and auditions with production companies in a professional and secure online environment.
MAXCO was very excited to be asked to contribute to the creative direction for the 2011 Bombay Sapphire Design Discovery Awards. Collaborating with the talented group at Jane Dillon Creative (who handled the event design and production) and the equally talented Trish Nicol Agency (who handled the PR for the event), MAXCO evolved the theme for the awards along with the graphical styling and design for invitations and all event environmental signage. Inspiration for the design work was drawn from the Bombay bottle and brand logo. The strong use of geometry within these key items gave us the inspiration to create a key series of geometric graphical elements that provided a highly visual creative canvas for the information graphics to evolve from.
TERRAIN explores the timeless wonder and spiritual resonance of Lake Eyre. Working collaboratively with Bangarra’s artistic director Stephen Page, the work’s choreographer Frances Rings and photographer Greg Barrett, we developed the artwork and marketing collateral for the new work. Bangarra has historically had powerful and intriguing photographic material and one of our roles was to strengthen in the compositional interplay between the photographic and typographic elements.
It was ultimately important that the artwork maintained the spiritual integrity of the work and of Bangarra as a leader in Australian performing arts and as an indigenous cultural institution.