MAXCO was contracted to provide the creative direction for the look and feel of the 2011 Bombay Sapphire Design Discovery Awards. Collaborating with the talented Jane Dillion Creative who handled the event design and production, and the equally Trish Nicol Agency, who handled the PR for the event, MAXCO evolved the themed look for the awards along with the graphical styling and design for invitations and all event environmental signage. Inspiration for the design work was drawn from the Bombay bottle and brand logo. The strong use of geometry within these key items gave us the inspiration to create a key series of geometric graphical elements that provided a highly visual creative canvas for the information graphics to evolve from.
May 19, 2012
Tags: Awards, Bombay Sapphire Design Discovery Awards 2011, Environmental Signage, Identity, Key Art, Luxury
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Posted by Adam
April 2, 2012
TERRAIN explores the timeless wonder and spiritual resonance of Lake Eyre. Working collaboratively with Bangarra’s artistic director Stephen Page, the work’s choreographer Frances Rings and photographer Greg Barrett, we developed the artwork and marketing collateral for the new work. Bangarra has historically had powerful and intriguing photographic material and one of our roles was to strengthen in the compositional interplay between the photographic and typographic elements.
It was ultimately important that the artwork maintained the spiritual integrity of the work and of Bangarra as a leader in Australian performing arts and as an indigenous cultural institution.
Tags: Art, Bangarra, Frances Rings, Poster, Stephen Page, TERRAIN
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Posted by MAXCO
March 30, 2012
MAXCO was appointed to design an entire suite of websites for the Keystone group, the first being their corporate site and blog which acts as a parent site feeding content into ‘child’ venue sites. This called for a highly integrated online system that could manage their 10+ venues from a central management system. The corporate site needed to reflect the stature of the company within the Sydney hospitality scene as well as having a strong youthful and contemporary personality. 
(more…)
Tags: Blog, Custom CMS, okwhatnow, Symphony, The Keystone Group, Web design
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Posted by MAXCO
March 2, 2012
The three wineries of the group needed an aesthetic approach to expose their individual personalities and uniqueness. This resulted in evolution of three uniquely designed websites, each with their own distinct charms that aimed at reflecting their retrospective brands and clientele.
Tags: Custom CMS, Manly Wine, Responsive Web Design, Symphony, The Gazebo, The Keystone Group, The Winery, Tumblr
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Posted by MAXCO
February 27, 2012
The Keystone Clubs are all party. Just take a look at some of the galleries (here and here) for an idea of where we sought inspiration. Colourful and mischievous, the tumblr feeds were a perfect match for the home page imagery. Cargo Lounge is the ‘sexy older sister’ of the famous ‘Cargo Bar‘
Tags: Cargo Lounge, Custom CMS, Kit & Kaboodle, Responsive Web Design, Symphony, The Keystone Group, Tumblr, Web design
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Posted by MAXCO
Keystone Group’s bars are known for their exceptional drinks, food and massive parties. Frequented by celebs and plebs alike, these harbour side venues (Cargo Bar – a sports bar with a difference, tiki-inspired Bungalow 8 and theloft’s jazz lounge style) needed websites to match their reputations
Tags: Bar, Bungalow 8, Cargo Bar, Custom CMS, Darling Harbour, Responsive Web Design, Symphony, The Keystone Group, The Loft, Tumblr, Web design
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Posted by MAXCO
February 26, 2012
The Sugarmill, the classic Kings Cross pub, is a watering hole for locals and backpacking foreigners alike. Rock n’ Roll!
Tags: Custom CMS, Kings Cross, Pubs, Responsive Web Design, Sugarmill, Symphony, The Keystone Group, Tumblr
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Posted by MAXCO
February 25, 2012
Designers have long asserted the influence of their craft on a social and political level. It can be demonstrated (from Jazz, to Nazism) where a visual aesthetic has offered more than a colour scheme throughout the course of history and where the tone of communication has galvanised a message. In this new era, we as professional image makers and thinkers in Australia should be asking what is broken, and what can we do to fix it? What can designers offer to the betterment of Australian life?
The Bangarra Dance Theatre website revitalisation was the dance company’s first collaboration with MAXCO. From the outset, we recognised the import position that Bangarra holds as a leader and ambassador for Australian indigenous Arts and Culture, both nationally and internationally.
The complete overhaul of their online presence was sensitive to this fact. Beginning with strategic planning, we evolved a set of specific aims that were driven to reality in a truly collaborative way. (more…)
February 10, 2012
A range of biographies and autobiographies designed by MAXCO. Adam Yaxzhi, Crteative Director of MAXCO has been designing book covers for 9 years and has designed over 30 published books for numerous international publishing houses including Harper Collins and Random House.
Tags: Akmal Saleh, Autobiography, Biography, Book Cover Design, Book Design, Mark Occhilupo, Mick Fanning, Monica Mayhem, Publications, Tim Baker, Typography
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Posted by MAXCO