MAXCO was engaged to visualise the complete Bangarra BLAK campaign for 2013. In collaboration with Stephen Page, set designer Jacob Nash, the Bangarra marketing team and photography by Greg Barrett, we set about defining a full creative suite of elements including the identity system, all printed collateral, TVC’s, City Banners and large format exterior advertising, event signage, press advertising, online advertising and the 2013 season program.
The challenge of creating a suite of images for a dance theatre performance that hasn’t been created yet is always daunting.
The creative team at MAXCO were certainly up to the task and have created a concept in line with the brief given to them by Bangarra’s Artistic Director Stephen Page and the marketing team.
They have brilliantly risen to the challenge, and on the premiere of the Blak performance, it was very clear that the artwork they created reflected the performance.
Nathalie Vallejo
Manager, Marketing & Communications – Bangarra